PR: International Influencers Joburg Tour

Hosted a group of fashionistas – Well-known style and fashion bloggers from countries Kenya, Nigeria, Namibia, Zimababwe, Botswana and South Africa. Influencers used their social media platforms to inform audiences about JSF.

The Objectives

Create a buzz for the festival on traditional and social media across the different African countries by tapping into the influencers followers/reach as they are a credible source and help build a wider audience for JSF.

Activities included the following:

  • Welcome dinner with media at Four Seasons Hotel
  • Shopping at 5 participating malls (Oriental Plaza, Sandton City/Nelson Mandela Square, Rosebank Mall, East Rand Mall)
  • Visit/Shopping at Design Workshop in Newtown
  • Chocolate and Champagne with well known designer David Tlale
  • Photoshoot in Soweto on iconic Vilakazi street
  • Visit to the Mandela House
  • Helicopter rides around the city
  • Club Night at Harem

The Outcome

  • Generated coverage worth R 5.1m in the month of July – mid August through press release and influencers visit
  • The #JoburgShopFest saw a huge rise on Twitter from 25 July to 31 August

Dreamcatcher Multimedia

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